American Beauty, distributed by Beauty Bank, a division of Estee Lauder, is available in the US exclusively at Kohl's Along with the Flirt, Goodskin and Grassroots brands. American Beauty seems to be the higher end of the brands sold at Kohl's and aimed at the more mature.According to the packaging Moisture-Wise Continuous Hydrating Lotion hydrates for up to 12 hours; time released micro spheres feed your skin a continuous supply of mineral rich spring water. While antioxidants help protect against environmental damage. For all skins. Apply AM and PM.
The first thing I noticed upon application is how the consistency is much more like that of a serum. To me it was extremely similar to, the excellent and luxurious, Estee Lauder Re-Nutriv Intensive Lifting Serum and shares many of the same ingredients. It is also similar to various other Estee Lauder moisturizers from their various brands.
The scent is sort of a mix of roses and cucumbers but it is light and delicate so as not overpower. While this has a serum sort of texture it does take a few moments to absorb. It made my skin feel extremely soft and well hydrated for the entire day. The only drawback for me is the high silicone content as well as it containing petrolatum, although in a much lower concentration, both of which tend to break me out. This is a delightful product and a great way to experience Estee Lauder skin care.
A bonus for me is the fact it is Mica free. A lot of skin care companies are putting Mica in their serums, creams, lotions, toners and even cleansers because it can help to disguise imperfections on the skin and adds a bit of shimmer to a product. For me who tends toward the combo, acne prone, extremely sensitive skin type, Mica can clog pores and create some nasty, deep painful, pimples.
American Beauty Moisture-Wise Continuous Hydrating Lotion comes in a very attractive teal box and elegant Estee Lauder-esque 1.7 ounce teal pump bottle and retails for $23.50. Available at Kohl's stores and online. It is also available as a cream and comes packaged in a jar.
Ingredients: Spring Water (Aqua), Cyclopentasiloxane, Dimethicone, Butylene Glycol, Glyceryl Distearate, Glyceryl Dilaurate, Steareth-10, Cholesterol, Ethylhexylpalmitate, Ethylhexyhydroxystearate, Rosa (American Beauty) Extract, Helianthus Annuus (Sunflower) Seedcake, Hordeum Vulgare (Barley) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Ceramide-2, Linoleic Acid, Tocopheryl Acetate, Sodium Hyaluronate, Soluble Fish (Pisces) Collagen, Magnesium Phosphate, Butyrospermum Parkii (Shea Butter), Propylene Glycol, Dicaprate, Petrolatum, Cetylesters, Octyldodecyl Stearoyl Stearate, Distearyldimonium Chloride, BHT, Fragrance (Parfume), Phenoxyethanol, Methylparaben, Green 5 (CI 61570), Yellow 5 (CI 19140), Blue 1 (CI 42090).
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